Not only is she a trendsetter in music, girls, but she’s also turning heads in the world of fashion. Beyoncé Knowles’s couture line, House of Deréon, was inspired by the pop star’s grandmother, the late Agnés Deréon, who made beautiful custom clothing for clients more than 85 years ago throughout the South. Tina Knowles, Beyoncé’s mother, is the visionary creative director behind the brand. The star herself serves as muse and inspiration for the line, collaborating with her mother and sister, Solange, on every aspect of the collection.
Aimed at women in their 20s and 30s, the sassy and trendy line, reflecting both the family’s Creole influences and their daring approach to fashion, features women’s clothing, footwear, accessories, bedding, fragrance, and more, including plus sizes for the “curvelicious” among us. Deréon launched in London at Selfridges in September, and the look for the fall focuses on leopard, snake, and African rose prints, which blend “tribal cues with edgy silhouettes.”
House of Deréon is just one brand of several under the singer and actress’s parent company, Beyond Productions, which also includes Curvelicious and Miss Tina. In January, LF USA—North America’s fastest-growing provider of retail design services and production––acquired Beyond Productions. The move will allow for better sourcing and manufacturing.
Beyoncé credits the “hip-haute” fashion legacy to her grandmother, a skilled seamstress and renaissance woman, whose creativity, determination, and can-do spirit allowed her to accomplish just about anything she set her mind to. Inevitably, Deréon had an influence on her hip-hop star granddaughter. Turning 30 this year, Beyoncé has taken the world by storm in her 15 years of nearly nonstop professional life as a member of the ground-breaking R&B trio Destiny’s Child, solo pop icon, film star, and businesswoman.
Filed under: Stars That Mean Business
If you read this far, sign up to get FREE updates
Get new Diversity Woman articles directly in your inbox, as soon as they are posted.