The Cultural Connection
When Lisa Skriloff launched a niche business focused on diversity marketing in New York City 15 years ago, many of her potential clients didn’t understand what the term even meant. But they do now.
When Lisa Skriloff launched a niche business focused on diversity marketing in New York City 15 years ago, many of her potential clients didn’t understand what the term even meant. But they do now.
I have never liked the word networking when used in a business context. I am confronted by the image of someone with a pocket full of business cards, lurking through the halls of a convention center, eager to pounce on an unsuspecting conference attendee and make an acquaintance with a bone-crushing handshake, a deafening laugh, and an onslaught of questions, all in the hope of figuring out if there might be a business “connection.”
Today’s entrepreneurs have more resources than ever for starting, sustaining and growing their ventures. And, thanks to the Internet, advice and support are never more than a mouse click away. The following is by no means a comprehensive list of helpful resources, but it will give you an idea of the vast number of websites that stand ready to meet the needs of the small—and often medium and large—business owner.
